Co-founded by Sir Howard Panter and Dame Rosemary Squire in 2017, Trafalgar Entertainment is a live entertainment business and home to Trafalgar Studios, Trafalgar Theatre Productions, Trafalgar Releasing (formerly Picturehouse Entertainment), Stagecoach Performing Arts, London Theatre Direct, Luke Shires Marketing and Jonathan Church Theatre Productions.
In 2017 the company acquired Trafalgar Releasing who broadcast productions live worldwide, from The RSC, Glyndebourne, Met Opera, Bolshoi Ballet and Royal Opera House to David Gilmour, Muse, Coldplay, BTS, The Cure, Metallica, Shakira, Depeche Mode and Trafalgar Theatre Productions’ The King and I, live from the iconic London Palladium among many other events. The following year, Trafalgar Entertainment acquired Stagecoach Performing Arts, the UK market leader in extra-curricular Performing Arts tuition with over 2,000 schools and classes and over 50,000 students in the UK and worldwide. In 2019, Trafalgar Entertainment began new partnerships with Luke Shires Marketing and London Theatre Direct, one of the UK’s leading ticket retailers and distributors. Later in the year, Jonathan Church Theatre Productions was launched to create theatrical work including new and classic musicals and plays for London, the UK regions and internationally with award-winning theatre director and producer Jonathan Church as Artistic Director. The largest shareholder of Trafalgar Entertainment is Barings Alternative Investment, which operates as a subsidiary of MassMutual Holding LLC, with assets under management of US$771 billion. Other shareholders include Greg Dyke, James Tanner, NWH Consulting Ltd, Sir Richard Branson and Griffon Corporation.
The production arm of Trafalgar Entertainment, Trafalgar Theatre Productions, produces new shows and classic musicals in London and internationally including the Lincoln Center’s award-winning production of The King and I at the London Palladium and now worldwide, The Rocky Horror Show worldwide and in the West End; The National Theatre’s A Taste of Honey starring Jodie Prenger, Peter Nichols’ A Day in the Death of Joe Egg starring Toby Stephens, Claire Skinner and Patricia Hodge, Equus by Peter Shaffer, the hit comedy Education, Education, Education, the acclaimed award-winning play Admissions starring Alex Kingston, new British musical Tom Morris’ The Grinning Man, Apologia starring Stockard Channing and Killer Joe starring Orlando Bloom. Other co-productions at Trafalgar Studios have included the two sell-out ground breaking productions: the Bush Theatre’s Misty and National Theatre’s Nine Night.
Co-productions include The Starry Messenger starring Matthew Broderick and Elizabeth McGovern at Wyndham’s Theatre, Mary Stuart starring Juliet Stevenson and Lia Williams at the Duke of York’s, Jersey Boys UK Tour, the UK Tour and London season of The Messiah starring Hugh Dennis and The Height of The Storm at Wyndham’s Theatre starring Jonathan Pryce and Dame Eileen Atkins.
Previous to Trafalgar Entertainment, Howard and Rosemary built from scratch and ran for its first 25 years, one of the world’s largest and most successful live theatre businesses – the Ambassador Theatre Group Ltd (ATG). Under their leadership, ATG became a premier international theatre owner and prolific, successful global producer. Howard and Rosemary remain the second largest shareholder of ATG.
Productions and co-productions at ATG at this time included The Ruling Class starring James McAvoy, The Homecoming starring John Simm, Oresteia, Pedro Almodovar’s Women on the Verge of a Nervous Breakdown starring Tamsin Greig, East is East starring Jane Horrocks, Richard III starring Martin Freeman, Jersey Boys, Macbeth starring James McAvoy, The Hothouse starring Simon Russell Beale, Posh, Jumpy and Constellations (Royal Court at the Duke of York’s), Legally Blonde the Musical, Monty Python’s Spamalot, The Rocky Horror Show, South Pacific, Matthew Bourne’s Nutcracker!, The Misanthrope starring Damian Lewis and Keira Knightley, West Side Story, Guys and Dolls starring Ewan McGregor and multi award-winning West End musical Carmen Jones. Productions on Broadway included The Mountaintop starring Samuel L Jackson and Angela Bassett; Exit the King starring Geoffrey Rush and Susan Sarandon and John Doyle’s award-winning production of Sondheim’s Sweeney Todd: the Demon Barber of Fleet Street.